New BMW and Daimler JV to Reshape Global Carsharing Market

This article first appeared on the BNEF mobile app and the Bloomberg Terminal.

  • Merger creates business with 4 million users and 20,000 cars
  • Ride-hailing and EV-charging services also integrated

Top fleet-based carsharing businesses by vehicles and users

Source: Bloomberg New Energy Finance
Note: BMW-Daimler JV fleet size estimated using Car2Go and DriveNow data. Data not available for Myles and Microcity.

BMW AG and Daimler AG announced plans on March 28 to combine their shared mobility services. The resulting entity will be one of the world’s largest mobility-as-a-service players and will compete with similar offerings from General Motors Co.’s Maven and new players such as Uber Technologies, Xiaoju Kuaizhi Inc. (Didi) and Waymo LLC. The biggest immediate impact of the deal will be in fleet-based carsharing. The new entity comes with the world’s largest user base of 4 million and the second-largest fleet, behind SAIC Motor Corp.’s EVCard. BMW has an existing collaboration with EVCard, so incumbents such as Zipcar Inc. and Bollore SA might face the most increased competition.

BNEF clients can see the full report, “BMW and Daimler Plan to Dominate Shared Mobility”, on the Terminal or on web.

BNEF Shorts are research excerpts available only on the BNEF mobile app and the Bloomberg Terminal, highlighting key findings from our reports. If you would like to learn more about our services, please contact us.

About BloombergNEF

BloombergNEF (BNEF) is a strategic research provider covering global commodity markets and the disruptive technologies driving the transition to a low-carbon economy. Our expert coverage assesses pathways for the power, transport, industry, buildings and agriculture sectors to adapt to the energy transition. We help commodity trading, corporate strategy, finance and policy professionals navigate change and generate opportunities.
Sign up for our free monthly newsletter →

Want to learn how we help our clients put it all together? Contact us