NRG Energy Buys Pure Energies for Web-Based Rooftop Solar

Oct. 2 (Bloomberg) — NRG Energy Inc., the largest
independent U.S. electricity producer, agreed to acquire Pure
Energies Inc. to add online sales of residential solar systems
to its retail offerings.

Pure Energies connects homeowners in Canada and the U.S.
who want solar systems with local installers through its
website. The purchase will help NRG reach more solar customers
at costs that are as much as 50 percent lower than traditional
marketing efforts, Kelcy Pegler Jr., president of NRG’s Home
Solar unit, said in an interview. The Princeton, New Jersey-based company didn’t include terms in a statement today.

Pegler said adding Pure Energies’ technology and website
will help him reach retiring baby-boomers and tech-savvy
millenials buying their first homes who want to generate their
own electricity.

“We see them driving this disruptive technology,” Pegler
said. “It’s important to reach them where they are, on their
terms.”

Closely held Pure Energies is based in Toronto and has more
than 150 employees in North America.

To contact the reporter on this story:
Christopher Martin in New York at
cmartin11@bloomberg.net

To contact the editors responsible for this story:
Reed Landberg at
landberg@bloomberg.net
Will Wade, Robin Saponar

About BloombergNEF

BloombergNEF (BNEF) is a strategic research provider covering global commodity markets and the disruptive technologies driving the transition to a low-carbon economy. Our expert coverage assesses pathways for the power, transport, industry, buildings and agriculture sectors to adapt to the energy transition. We help commodity trading, corporate strategy, finance and policy professionals navigate change and generate opportunities.
 
Sign up for our free monthly newsletter →

Want to learn how we help our clients put it all together? Contact us